
Competence Is Our Only Product
Expertise that exists only to serve your interests. No products to sell, no commissions to chase, just a seasoned FinancialTeam focused on your money, your retirement, and your family.
Everyone claims they’re different—who actually is?
Choose wisely with our 8-point Advisor Checklist and ensure your advisor truly serves you.
Private Family Office Case Study
See how the a sully staffed FinancialTeam can help high-net-worth families independently navigate global investment markets, manage major liquidity events and deploy stewardship to multigenerational wealth.
Our Roots
Orlando, Florida; summer of 1995. Three successful financial advisors sat in the corner of an Irish pub, quietly lamenting a burden of conscience they could no longer ignore. They made a lot of money. They proudly carried Wall Street business cards. But their paychecks were dependent upon meeting a sales quota - and their investment selections were limited to a menu that accommodated their employer's profit agenda. This was not the kind of "financial advisor" they wanted to be.
That night, they sketched on a cocktail napkin the framework for a True Fiduciary advisory firm. Free from the influence of sales incentives, free from the dictations of Wall Street, and free to serve the client's best interest. That blueprint became FirsTrust.

Why FirsTrust?
At FirsTrust, every client has access to an accomplished FinancialTeam of individual experts in their fields. We’re intentionally small enough to deliver a truly boutique experience, where your advisors know you and your goals, yet large enough to bring together seasoned specialists in financial planning, tax strategy, investments, and trust and estate planning.
Behind the scenes, that team is supported by institutional research, cutting-edge technology, and a disciplined process built to reduce blind spots and avoid mistakes. For you, it means coordinated advice instead of conflicting opinions, clear steps instead of confusion, and a team structured to improve your long-term, after-tax outcomes and protect the people and priorities that matter most.


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Measurable Value
Depth of Expertise
Total Customization
Undivided Loyalty

Complete Transparency
Security & Control
Concierge. Care. Courtesy.
True Objectivity
The First step is to find someone you can Trust
Wall Street is paved with the broken dreams of everyday Americans who followed a “fiduciary” roadmap straight down someone else’s road to riches. The potholes are intentional. Every detour leads to another tollbooth. Park there overnight and the locals will rob you blind. This is why our founders created the firm - to give you the one thing Wall Street can't; Trust.
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Choose a True Fiduciary
In 2024, the securities and investment industry spent $153,075,783 lobbying. Learn how to spot sales-driven advice - and protect your money. (Source)

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Practical advice, analysis, and tools for a confident financial future


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